Project Duration: 2019 - 2020
Client: Aurum Fitness
Our Services: Spatial Identity, Concept, Development, Planning, Realisation
Materialisation Concept: BMCO

Train like an Astronaut! – Aurum Fitness offers personal high-intensity training that promises exceptional results in just 20 minutes per week. The franchise concept currently operates two locations in St. Gallen and Zurich.

THE SPATIALISTS implemented the new Spatial Identity design in collaboration with BMCO and rolled it out in the pilot studio in Zug. The raw surfaces and materials, in combination with warm wooden finishes, create a surprisingly homely atmosphere. Since all training sessions take place on the machine developed by Aurum itself, plenty of space remains, which can be partitioned off with textiles in the CI colours.

The washroom block with changing rooms has a dramatic, intimate atmosphere. After the workout, customers experience a further enhancement of their training experience and leave the studio relaxed.